What is the difference between a like and a follow on your Facebook page?
When I began building my business on Facebook, this was a major question for me!
WHEN SOMEONE CHOOSES TO LIKE YOUR FACEBOOK PAGE
Guess what? They love you! They have chosen to opt into following your page. This means they will see your posts in their News Feed. This is typically where they engage with the post.
This also means your Facebook page will show up in their ‘liked’ directory (on their personal page under More > Likes).
P.s. When someone LIKES your page, they automatically FOLLOW your page, but they have the option to opt-out of FOLLOWING. This means they like your business, but do NOT want to see posts from you (insert sad face emoji).
WHEN SOMEONE CHOOSES TO FOLLOW YOUR FACEBOOK PAGE, BUT NOT LIKE IT
A fan of your business can simply follow your business page WITHOUT liking it. With this choice, your fan will see your posts, but they do not make it public that they are a fan.
If your likes are higher than your following, this may be the reason why you’re not reaching as many users on Facebook or your engagement is down! (Have you checked your analytics lately?)
YOU WANT FANS TO FOLLOW YOUR PAGE, NOT JUST LIKE IT
FOLLOWING = SEEING & ENGAGING WITH YOUR POSTS!
TIPS FOR YOU: SEE FIRST FOLLOWING
Did you know you can CHOOSE which Facebook friends and business pages you see FIRST in your News Feed? It’s simply a matter of changing a few settings. This setting will override the Facebook algorithm and prioritize the selected Facebook friend or business page.
p.s. It’s GREAT for keeping an eye on your competitors (sneaky, sneaky).
(This is a setting the individual has to select – you, as a business, can not select it for them. Yes, I wish there was a magical button that would put all your posts at the top of your followers News Feed)
Ellipses next to the News Feed (top left-hand corner on your main Facebook News Feed) > Edit Preferences > Prioritize who to see first > Select pages of Facebook friends or business pages you want to see FIRST > a.k.a something simple
Do you have any questions?
Happy to answer!